Adidas Predator Experience at MLS Cup Final

Victory for Toronto FC at the MLS Cup !!!

Another successful installation of the Adidas Predator AR experience .
The Predator Experience is A modified shipping container that contains an augmented projection mapping reality show . 360 video projections surround the guests who step inside the container and experience an immersive audio visual showcase of the Adidas Predator shoe brand relaunch. On top of the projection mapping all around the space, the user holds a large interactive tablet. They can view the shoes close up as AR 3D models as well as a motion captured soccer player showing off some slick soccer moves that you can interact with and activate a cool slow motion effect. Another important element of the activation is the online upload to YouTube of a short shareable video captured live from several feeds and programatically edited into one video with branded bumpers . Users would register to start and then receive this video giving them a chance to share the social media friendly activity.

The projection mapping show within Adidas Predator AR Experience . Without the interactive app in between it is still an awesome av experience. I was pulled onto this project to design and provide the projection mapping technology. The greater Adidas activation is produced by Jam3 @wearejam3 and an impressively diverse collection of contributers from around the world. Notably Patrick Weekes owner of Zemind the interactive app developer did some fine work under pressure , delivering a fully interactive and sharable AR experience in the tightest of deadlines. The container concept design was led by Creative director at Jam3 Dirk Van Ginkle managing the visual design while I worked closely with Technical Director Peter Altamirano and Producer Johanna Stewart over the last 2 months . It took a number of other partners to test and build this high-tech modified shipping container installation. It was a pleasure working with the staff at two other custom creation shops as they built up the standard container into our exact specifications for a self contained public projection AR experience @juiceworks_exhibits And @wondermakr . The project was first launched to great response in L.A at a special event by Adidas for the Tango soccer league finals . Now we just finished the second activation at the big show the MLS Cup finals in Toronto . The install was great and even better Toronto FC won the cup 2 nill. #livevideoart #sgp360 #adidas #heretocreate

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