refleXion launch release

At LVA and Wack Monster Interactive We are really excited to launch our new services and software tools into the world this Summer and fall at The Funhouse Toronto . We officially dropped this press release about a month ago and invited a bunch of tech heads and experience creators to come to Funhouse and see what we are up to.

For immediate release: August 19, 2019 

Media Advisory

New Spatial Augmented Reality System Enters Toronto Tech Stream

Launching this month, refleXion, brings its unique visual display technology to the city’s latest pop-up event space

Toronto, ONT, 08/19/2019 — There must be something in the water. How else can you explain the magical visual-effects on display at Toronto’s Funhouse? Deep under the surface of the pop-up venue’s 3rd floor Underwater Ballroom lies a new innovation in multi user visual technology. 
Designed as a tool suite and control system for show designers, artists, marketers and moment-makers, refleXion is launching as a spatial augmented reality experience that enables real-time customization of event visuals like projection mapping, LED displays and lighting systems. The applications are as endless as the ocean is blue – from interactive concerts to live presentations, pre-set visual activations or cumulatively generated curations – the goal is to have a completely unique user-influenced experience with multiple points of interaction to explore. The reactions are environment-based and evolve and project in real-time on immersive visual surfaces. 

With collective backgrounds in UX design, software/game development, digital art and live production, partners Scott Guy and David Boon of Wack Monster Interactive have created the refleXion system out of their desire to enable easy, interesting ways to animate visual experiences. Interacting with 3D-graphics in real-time offers an advanced sense of connectivity between the audience and the live show. Scott, also founder of LiveVideoArt (LVA), a full-service event-visuals and system-controls partner, knows the limitations of current market offerings first-hand.

“As an end-user, the goal was to have a creative 3D tool suite for building reactive visuals and offer complete control of the scene in real-time with an easy to use interface – it’s an empowering way to take your control system to the next level without re-inventing the wheel for every unique application,” says Scott.

LVA, in partnership with Wack Monster, has deployed refleXion to the public for their latest project in creating a 360° ‘Underwater Ballroom’ at The Funhouse Toronto. The space is setup with AR projection-mapping capabilities, interactive elements, music automation and motion-activated scene changes, powered by a custom media server system. refleXion is the AI feuling the animations housed-within, the brains behind the crowd-reactive deep-sea environment. The scenes are filled with schools of fish, seahorses and manta rays, fully-automated with motions that never repeat. Each scene and moment is as unique as the audience witnessing it, and they are encouraged to participate, explore and be surprised with what they uncover along the way. 

“The Funhouse is where refleXion truly came to life, where it really began to swim with an intended ‘mind-of-its-own’. The real-time capabilities of this software allow the visual elements to act independently or be influenced by multiple users. It also gives control to a single-user or the whole audience, depending on your desired result. It reacts to a custom combination of sound, motion, environmental elements and other-users, so it becomes a living world open for each person to discover.”

refleXion is on display at The Funhouse, 101 Lisgar St, during regular operating hours, 3rd floor in the Underwater Ballroom. A special invite-only software launch party will be held September 18, 2019 at The Funhouse. There, creators Scott and David will present key features, entertain with live demos, discuss development and have a Q & A followed by an interactive performance. 

For an invite or for interviews, write to info@livevideoart.com  

About Wack Monster Interactive (WMI):

Founded by creative technologists Scott Guy and David Boon, WMI is a Toronto start-up creating interactive 3D software, games and tools for spatial augmented reality. 

About LiveVideoArt (LVA):

Servicing the entertainment, marketing and tech sectors, LVA designs live visual experiences and builds media server configurations and show-control systems to power high-end projects including multi-projection mapping displays.

PR Contact:

Mandy Leon

mandy@livevideoart.com 

416-317-8715

Online version – 
https://www.prlog.org/12784894-new-spatial-augmented-reality-system-enters-toronto-tech-stream.html

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